The Benefits of Corrugated for Shelf-Stable Foods

Shelf-stable foods are essential in today’s market, offering convenience and longevity. Ensuring these products reach consumers in undamaged condition requires robust packaging, and corrugated boxes stand out as a top choice. Corrugated is an affective choice when thinking of how to protect your product in shipping and enhance your brand throughout the consumers’ buying journey. 

Using Corrugated to Enhance Branding and Marketing 

Corrugated boxes offer practical benefits and serve as a powerful marketing tool. With the right design, these boxes can enhance brand recognition and create a memorable unboxing experience for consumers. They can be customized with high-quality printing to display logos, brand colors, and promotional messages, or even educate your audience on how to recycle their packaging. This transforms plain packaging into an eye-catching marketing asset that reinforces brand identity and attracts attention (Packaging Digest). 

A well-designed corrugated box can elevate the customer experience. From the moment the package arrives, consumers are greeted with a visually appealing and professional-looking box that reflects the brand’s values. This positive first impression can lead to increased customer loyalty and repeat business.

Corrugated is versatile and can be used for much more than ecommerce boxes. Next time you go to a grocery store, pay attention to the POP displays and corrugated shelf trays. Corrugated plays a crucial role in retail environments – designed to attract attention and drive sales directly in the store. 

Corrugated POP displays can be customized to fit any retail space and product type. They are lightweight, easy to assemble, and can be printed with vibrant graphics to capture the attention of shoppers. From countertop displays to full-sized floor units, corrugated displays offer versatility and appeal. Strategically placed in high traffic areas, POP displays encourage impulse purchases through increased product visibility. Corrugated trays provide a platform for showcasing products in an organized and visually appealing manner. By neatly arranging items in these trays, brands can create an attractive and inviting display that stands out amidst the array of options on the shelves. With their ability to streamline inventory management and optimize shelf space, corrugated shelf trays not only catch the shopper’s eye but also convey the brand’s commitment to quality and convenience.

Protecting Products During Shipping and Storage 

Corrugated boxes are renowned for their strength and durability, thanks to their unique structure—a fluted corrugated sheet between two flat linerboards. This design provides excellent protection against physical damage, absorbing shocks and impacts to prevent the contents from being crushed during shipping. Corrugated boxes withstand stacking, rough handling, and various environmental conditions, ensuring shelf-stable foods remain intact and safe. This is crucial for products traveling long distances or stored for extended periods, reducing the risk of spoilage and waste.

Customizability & Sustainability 

Corrugated boxes offer unparalleled customizability, allowing Packaging Engineers to design a box that perfectly fits a product. Whether small and delicate or large and bulky, corrugated boxes can be tailored to meet specific requirements. Manufacturers can choose from various style boxes and different printing options to make their brand stand out. Custom inserts and dividers can further protect individual items and prevent movement during transit.

Custom-sized corrugated boxes minimize empty space, reducing packaging material usage and optimizing storage and shipping space. This leads to lower transportation costs and a reduced environmental footprint.  

Sustainability is a top priority for consumers and businesses, and corrugated boxes stand out as a sustainable packaging solution. Corrugated is highly recyclable, with most boxes containing a significant percentage of recycled material. Brands can choose between virgin materials all the way to 100% recycled boxes to tell their sustainability story. After use, these boxes can be easily recycled again*, minimizing waste. This closed-loop recycling process helps conserve resources and reduce the environmental impact of packaging (Fibre Box Association).

By choosing corrugated, businesses can enhance their packaging strategy, improve operational efficiency, and contribute to a more sustainable future. Embrace this versatile packaging solution to ensure your products reach their destination in optimal condition while supporting your brand and the environment. Contact Orora Packaging Solutions to get started on your corrugated solutions today!  

*May not be recyclable in your area. Please check your local guidelines.

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